Because beige has had enough attention.

A beautifully simple sweater in a colour that does all the work. This electric-purple knit has a soft, fuzzy texture and an easy straight fit that feels relaxed without becoming oversized. The clean crew neckline and minimal detailing let that saturated purple take centre stage.

Wear it with dark denim, black trousers or something completely unexpected. It's the kind of sweater that makes everything else in your closet look more interesting.

Why we love it:

• Vibrant electric purple
• Soft, fuzzy knit texture
• Classic crew neckline
• Long sleeves
• Relaxed straight fit
• Hip-length silhouette
• Minimal detailing
• An instant cure for the winter neutrals